I believe in clutter-breaking: Ekta Kapoor

I believe in clutter-breaking: Ekta Kapoor

She was crowned “queen of soap operas” and ventured into filmmaking in the late 1990s. But it is with “Love Sex Aur Dhokha” (LSD) that producer Ekta Kapoor says she has finally got critical acclaim. She said she always believed in “clutter-breaking” as she had begun her creative ventures “with something nobody else was doing”.

“I’m a bundle of nerves at the moment. I think it will take some time before everything sinks in. This is the first time I have got critical acclaim for any of my films. It feels great,” Ekta told IANS in an interview.

“Also, I’ve heard that everyone is liking it…from old to young, which actually feels nice,” she added.

Ekta, who has recently been named one of the ‘Most Influential South Asian Women Executives in the Media and Entertainment Industry 2010′, will do whatever it takes – even promote a provocative movie like LSD – to rule the film industry.

“I don’t believe in being branded…I believe in clutter-breaking. Even with Balaji Telefilms we started out with something nobody else was doing. It was all about creating a bond with the audiences,” Ekta said.