Alma Awards 2009-ALMA Award, created in 1995 by the National Council of La Raza (NCLR), is a distinction awarded to Latino performers who promote positive portrayals of Latinos in the entertainment field.This year, The ALMA Awards hosted by George Lopez and Eva Longoria Parker.
David Archuleta walked home with a trophy at the 4th Annual ALMA Awards. In addition to the former contestant of “American Idol” season 7, another artist who managed to grab a prize in music category was rapper Pitbull.
As for its special honorees, Salma Hayek received Anthony Quinn Award for Industry Excellence and Oscar de la Hoya was handed Special Achievement in Sports Television. The Thursday ceremony also hosted Ricardo Montalban tribute which was led by Rita Moreno.
Celebrating the outstanding achievements of Latinos in entertainment, this year’s ALMA Awards was held at Royce Hall on the UCLA campus and is broadcast on September 18 at 8:00 – 10:00 P.M. EST on ABC. Beside honoring musicians, the event also recognized hottest talents in television and movie.
Co-hosted by Eva Longoria and George Lopez, the awards saw live performances from the likes of Shakira, Nelly Furtado, Sean Kingston, David Archuleta and Pitbull. It also had Adam Rodriguez, Benjamin Bratt, Dania Ramirez and Michelle Rodrigueztaking the stage as presenters.
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